author = { Laub, Fabian AND Ferdinand, Hand-Michael AND Kramer, Irene AND Pätzmann, Jens },

title = { How archetypal brands leverage consumers' perception a qualitative investigation of brand loyalty and storytelling },

publisher = {},

keywords = { Sportartikelbranche , Markenimage , Markenführung , Werbepsychologie , Aufsatz in Zeitschrift },

year = {2018},

address = { },

url = { http://slubdd.de/katalog?TN_libero_mab2 }