author = { Lowery, Shearon A. DeFleur, Melvin L. },

title = { Milestones in mass communication research media effects },

edition = { 3. ed. } ,

publisher = {Longman},

isbn = {0801314372},

keywords = { Mass media , Mass society , Massenkommunikationsforschung , Geschichte },

year = {1995},

abstract = {Includes bibliographical references and index},

address = { White Plains, NY [u.a.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }