TY - BOOK
AU - Chan-Olmsted, Sylvia M.
TI - Competitive strategy for media firms strategic and brand management in changing media markets
PB - Erlbaum
SN - 0805848126
SN - 9780805848120
PY - 2006
N2 - Includes bibliographical references and index
BT - LEA's communication series
CY - Mahwah, NJ [u.a.]
UR - http://slubdd.de/katalog?TN_libero_mab21453566
ER -
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