author = { Ott, Werner AND Arnold, Paul },

title = { Handbuch der praktischen Marktforschung },

publisher = {Verl. Moderne Industrie},

keywords = { Marktforschung },

year = {1972},

abstract = {Literaturangaben},

address = { (München) },

url = { http://slubdd.de/katalog?TN_libero_mab2 }