author = { van de Sand, Felix },

title = { User Experience Identity Mit Neuropsychologie digitale Produkte zu Markenbotschaftern machen },

publisher = {Springer Gabler},

isbn = {9783658159597},

keywords = { Digitale Güter , Markenführung , Beziehungsmarketing , Neuromarketing , Deutschland , Business , Business and Management , Marketing , User interfaces (Computer systems) , Multimedia systems , Markenpolitik , Multimediaprodukt },

year = {2017},

booktitle = {SpringerLink ; Bücher},

address = { Wiesbaden },

url = { http://slubdd.de/katalog?TN_libero_mab2 }