author = { Zaremba, Arkadiusz },

title = { Conversion attribution what is missed by the advertising industry? : the OPEC model and its consequences for media mix modeling },

publisher = {},

isbn = {2449-6634},

keywords = { online customer journey , budget allocation , multi-channel conversion attribution , paid owned earned category media , Aufsatz in Zeitschrift },

year = {2020},

address = { },

url = { http://slubdd.de/katalog?TN_libero_mab2 }