%0 Generic
%T Conversion attribution what is missed by the advertising industry? : the OPEC model and its consequences for media mix modeling
%A Zaremba, Arkadiusz
%@ 2449-6634
%K online customer journey
%K budget allocation
%K multi-channel conversion attribution
%K paid owned earned category media
%K Aufsatz in Zeitschrift
%D 2020
%U http://slubdd.de/katalog?TN_libero_mab2
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