TY -
GEN
AU - Zaremba, Arkadiusz
TI -
Conversion attribution
what is missed by the advertising industry? : the OPEC model and its consequences for media mix modeling
SN - 2449-6634
KW - online customer journey
KW - budget allocation
KW - multi-channel conversion attribution
KW - paid owned earned category media
KW - Aufsatz in Zeitschrift
PY - 2020
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -