author = { Koerner, Veith Zimmermann, Hans-Dieter },

title = { Management of Customer Relationship in Business Media (MCR-BM) },

publisher = {SSRN},

year = {[2015]},

abstract = {In: Electronic Markets, Vol. 10, No. 3, pp 1019-6781, 2000},

address = { [S.l.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }