author = { Manning (Firm) Gold, Carl },

title = { Customer behavior Calculate basic customer metrics },

edition = { [First edition]. } ,

publisher = {Manning Publications},

keywords = { Quantitative research Marketing , Customer relations Management Data processing , Instructional films , Nonfiction films , Internet videos , Films de formation , Films autres que de fiction , Vidéos sur Internet , Webcast },

year = {[2022]},

abstract = {Online resource; title from title details screen (O'Reilly, viewed March 30, 2022)},

booktitle = {Fighting churn},

address = { [Place of publication not identified] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }