author = { Reich, Allen Z. },

title = { Marketing management for the hospitality industry a strategic approach },

publisher = {Wiley},

isbn = {0471310123},

keywords = { Hospitality industry Marketing , Gastgewerbe , Marketingmanagement },

year = {1997},

abstract = {Bibliography: p515-522. - Includes index},

address = { New York, NY },

url = { http://slubdd.de/katalog?TN_libero_mab2 }