TY -
BOOK
AU - Reich, Allen Z.
TI -
Marketing management for the hospitality industry
a strategic approach
PB - Wiley
SN - 0471310123
KW - Hospitality industry Marketing
KW - Gastgewerbe
KW - Marketingmanagement
PY - 1997
N2 - Bibliography: p515-522. - Includes index
CY - New York, NY
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -