author = { Warner, Charles },

title = { Media management review },

publisher = {Erlbaum},

isbn = {0805817875},

isbn = {0805817883},

keywords = { Aufsatzsammlung , Massenmedien , Management },

year = {1997},

abstract = {Includes bibliograhphical references and indexes},

address = { Mahwah, NJ [u.a.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }