author = { Bellabarba, Alexander AND Radtke, Philipp AND Wilmes, Dirk },

title = { Management von Kundenbeziehungen (KM 7) ; 7 Bausteine für ein effizientes Kundenmanagement },

publisher = {Hanser},

isbn = {3446193456},

keywords = { Kundenmanagement },

year = {1998},

booktitle = {Pocket-Power},

address = { München [u.a.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }