author = { Hartigan, Karelisa V. },

title = { Muse on Madison Avenue classical mythology in contemporary advertising },

publisher = {Lang},

isbn = {3631376529},

isbn = {0820453676},

keywords = { USA , Werbegrafik , Antike Motiv , Mythos Motiv , Griechisch , Latein , Mythos , Rezeption , Bildwerbung },

year = {2002},

booktitle = {Studien zur klassischen Philologie ; Bd. 127},

address = { Frankfurt am Main },

url = { http://slubdd.de/katalog?TN_libero_mab2 }