TY - BOOK
AU - Reich, Brian
AU - Solomon, Dan
TI - Media rules! Mastering today's technology to connect with and keep your audience
PB - Wiley
SN - 9780470108888
SN - 0470108886
KW - Communication and technology
KW - Mass media
KW - Globalization
KW - Massenmedien
KW - Globalisierung
PY - 2008
N2 - Includes bibliographical references and index
N2 - The media matters -- The language of media -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audience -- Be second to your competitors -- Be fresh -- Be geographic -- Be a public failure -- Be passionately confident -- Being a steward -- Post script: the media blur
CY - Hoboken, NJ
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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