author = { Brown, Tim AND Kātz, Barry },

title = { Change by design how design thinking transforms organizations and inspires innovation },

edition = { 1. ed. } ,

publisher = {Harper Business},

isbn = {9780061766084},

keywords = { Innovation , Produktgestaltung , Organisatorischer Wandel , Beziehungsmarketing , Organizational change , Reengineering (Management) , Corporate reorganizations , Industrial design , Organisationswandel , Kreatives Denken , Ganzheitliches Denken , Design , Industriedesign , Handlungsstil , Wirtschaft },

year = {2009},

abstract = {Includes index},

abstract = {Hier auch später erschienene, unveränderte Nachdrucke},

abstract = {Getting under your skin, or how design thinking is about more than style -- Converting need into demand, or putting people first -- A mental matrix, or-"these people have no process!" -- Building to think-the power of prototyping -- Returning to the surface-the design of experiences -- Spreading the message-the importance of storytelling -- Design thinking meets the corporation -- The new social contract, or we're all in this together -- Design activism, or inspiring solutions with global potential -- Designing tomorrow-today.},

address = { New York, NY },

url = { http://slubdd.de/katalog?TN_libero_mab2 }