%0 Book
%T Change by design how design thinking transforms organizations and inspires innovation
%A Brown, Tim
%A Kātz, Barry
%7 1. ed.
%I Harper Business
%@ 9780061766084
%K Innovation
%K Produktgestaltung
%K Organisatorischer Wandel
%K Beziehungsmarketing
%K Organizational change
%K Reengineering (Management)
%K Corporate reorganizations
%K Industrial design
%K Organisationswandel
%K Kreatives Denken
%K Ganzheitliches Denken
%K Design
%K Industriedesign
%K Handlungsstil
%K Wirtschaft
%D 2009
%X Includes index
%X Hier auch später erschienene, unveränderte Nachdrucke
%X Getting under your skin, or how design thinking is about more than style -- Converting need into demand, or putting people first -- A mental matrix, or-"these people have no process!" -- Building to think-the power of prototyping -- Returning to the surface-the design of experiences -- Spreading the message-the importance of storytelling -- Design thinking meets the corporation -- The new social contract, or we're all in this together -- Design activism, or inspiring solutions with global potential -- Designing tomorrow-today.
%C Harper Business
%C New York, NY
%U http://slubdd.de/katalog?TN_libero_mab2
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