TY - BOOK
AU - Brown, Tim
AU - Kātz, Barry
TI - Change by design how design thinking transforms organizations and inspires innovation
ET - 1. ed.
PB - Harper Business
SN - 9780061766084
KW - Innovation
KW - Produktgestaltung
KW - Organisatorischer Wandel
KW - Beziehungsmarketing
KW - Organizational change
KW - Reengineering (Management)
KW - Corporate reorganizations
KW - Industrial design
KW - Organisationswandel
KW - Kreatives Denken
KW - Ganzheitliches Denken
KW - Design
KW - Industriedesign
KW - Handlungsstil
KW - Wirtschaft
PY - 2009
N2 - Includes index
N2 - Hier auch später erschienene, unveränderte Nachdrucke
N2 - Getting under your skin, or how design thinking is about more than style -- Converting need into demand, or putting people first -- A mental matrix, or-"these people have no process!" -- Building to think-the power of prototyping -- Returning to the surface-the design of experiences -- Spreading the message-the importance of storytelling -- Design thinking meets the corporation -- The new social contract, or we're all in this together -- Design activism, or inspiring solutions with global potential -- Designing tomorrow-today.
CY - New York, NY
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
Download citation