@book
{TN_libero_mab2,
author = {
Lauper, Patricia
},
title = {
Zur Wirksamkeit von Testimonial endorsed cause-related Marketing
Fundraising-Instrument für Nonprofit-Organisationen
},
edition = {
1. Aufl.
}
,
publisher = {Gabler},
isbn = {9783834929846},
keywords = {
Fund raising
,
Hochschulschrift
,
Cause Related Marketing
,
Berühmte Persönlichkeit
,
Werbewirkung
},
year = {2011},
booktitle = {Gabler Research ; Marktorientiertes Nonprofit-Management},
booktitle = {Marktorientiertes Nonprofit-Management},
address = {
Wiesbaden
},
url = {
http://slubdd.de/katalog?TN_libero_mab2
}
}