author = { Olbrich, Rainer AND Battenfeld, Dirk AND Buhr, Carl-Christian },

title = { Marktforschung ein einführendes Lehr- und Übungsbuch },

publisher = {Springer Gabler},

isbn = {3642243444},

isbn = {9783642243448},

keywords = { Marktforschung , Konsumentenverhalten , Lower undergraduate , Marketing , Marketingforschung , Paperback / softback , multivariate Analysemethoden , Lehrbuch },

year = {2012},

abstract = {Literaturverz. S. [313] - 322},

booktitle = {Springer-Lehrbuch},

address = { Berlin },

url = { http://slubdd.de/katalog?TN_libero_mab2 }