author = { Schneider, Willy },

title = { Operatives Marketing zielgerichteter Einsatz des Marketing-Instrumentariums },

publisher = {Oldenbourg},

isbn = {3486733117},

isbn = {9783486733112},

keywords = { Marketingmanagement , Lehrbuch , Marketingkonzept },

year = {2013},

abstract = {Literatur- und URL-Verz. S. [437] - 454},

address = { München },

url = { http://slubdd.de/katalog?TN_libero_mab2 }