author = { Jasper, Jonas },

title = { Virtual reality-based product representations in conjoint analysis empirical insights into its applicability for early customer integration in the development process of a technical innovation },

publisher = {Verlag Dr. Kovac̆},

isbn = {9783830087144},

isbn = {3830087144},

keywords = { Technischer Fortschritt , Innovation , Kundenintegration , Virtuelle Realität , Conjoint-Analyse , Hochschulschrift , Produktinnovation , Kundenorientierung , Conjoint Measurement },

year = {2015},

booktitle = {Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis ; Band 441},

address = { Hamburg },

url = { http://slubdd.de/katalog?TN_libero_mab2 }