TY -
GEN
AU - Henningsen, Sina
TI -
Essays on Employing Social and Spatial Contagion for Optimizing Marketing Decisions - Empirical Applications to the Prediction of Innovation Success and the Allocation of Marketing Budgets
PB - Universitätsbibliothek Kiel
KW - Wirtschaft
KW - Economics
KW - Faculty of Business, Economics and Social Sciences
KW - Wirtschafts- und Sozialwissenschaftliche Fakultät
KW - Advertising Effectiveness
KW - Advertising Elasticity
KW - Advertising Elasticity Database
KW - Empirical Marketing Generalizations
KW - Spatial Distribution
KW - Spatial Analysis
KW - Word of Mouth
KW - Social Contagion
KW - Spatial Spillovers
KW - Diffusion
KW - Cross-Entropy
KW - Resource Allocation and Optimization
KW - Forecasting
KW - Hochschulschrift
PY - 2012
BT - Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
CY - Kiel
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -