TY -
GEN
AU - Naderer, Brigitte
AU - Matthes, Jörg
AU - Marquart, Franziska
AU - Mayrhofer, Mira
TI -
Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation
PB - Informa UK Limited
SN - 0265-0487
SN - 1759-3948
KW - Marketing
KW - Communication
PY - 2018
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -