TY - GEN
AU - Mayrhofer, Mira
AU - Matthes, Jörg
AU - Einwiller, Sabine
AU - Naderer, Brigitte
TI - User generated content presenting brands on social media increases young adults’ purchase intention
PB - Informa UK Limited
SN - 1759-3948
SN - 0265-0487
KW - Marketing
KW - Communication
PY - 2020
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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