author = { Blois, Keith AND Hopkinson, Gillian C. },

title = { The use and abuse of French and Raven in the channels literature },

publisher = {Informa UK Limited},

isbn = {0267-257X},

isbn = {1472-1376},

keywords = { Marketing , Strategy and Management },

year = {2013},

url = { http://slubdd.de/katalog?TN_libero_mab2 }