TY -
GEN
AU - Kruger, Justin
AU - Galak, Jeff
AU - Burrus, Jeremy
TI -
When Consumers’ Self‐Image Motives Fail
PB - Wiley
SN - 1057-7408
SN - 1532-7663
KW - Marketing
KW - Applied Psychology
PY - 2007
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -