%0 Generic
%T The individual dual needs for assimilation and distinctiveness as a segmentation mechanism: developing the concept among students
%A Katz‐Navon, Tal
%A Timmor, Yaron
%I Wiley
%@ 1470-6423
%@ 1470-6431
%K Marketing
%K Public Health, Environmental and Occupational Health
%K Economics and Econometrics
%K Applied Psychology
%D 2012
%C Wiley
%U http://slubdd.de/katalog?TN_libero_mab2
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