TY - GEN
AU - Katz‐Navon, Tal
AU - Timmor, Yaron
TI - The individual dual needs for assimilation and distinctiveness as a segmentation mechanism: developing the concept among students
PB - Wiley
SN - 1470-6423
SN - 1470-6431
KW - Marketing
KW - Public Health, Environmental and Occupational Health
KW - Economics and Econometrics
KW - Applied Psychology
PY - 2012
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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