author = { Burtt, Harold E. AND Lowen, Walter A. AND Watson, Lillian Eichler },

title = { How to Get a Job and Win Success in Advertising },

publisher = {SAGE Publications},

isbn = {0022-2429},

keywords = { Marketing , Business and International Management },

year = {1942},

url = { http://slubdd.de/katalog?TN_libero_mab2 }