TY - BOOK
AU - Scott, David Meerman
TI - The new rules of marketing and PR how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
PB - Wiley
SN - 9780470113455
SN - 0470113456
KW - Internet marketing
KW - Public relations
KW - Marketing
KW - Öffentlichkeitsarbeit
KW - Online-Marketing
PY - 2007
N2 - Includes index
CY - Hoboken, N.J
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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