TY - BOOK
AU - Earls, Mark
TI - Herd how to change mass behaviour by harnessing our true nature
ET - repr. with corr.
PB - Wiley
SN - 0470060360
SN - 9780470060360
KW - Communication in marketing
KW - Consumer behavior
KW - Social interaction
KW - Social influence
PY - 2007
CY - Chichester
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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