TY - GEN
AU - International Federation of Library Associations and Institutions Section on Management and Marketing
AU - World Library and Information Congress 2005 Oslo
AU - Flaten, Trine Kolderup
TI - Management, marketing and promotion of library services based on statistics, analyses and evaluation
PB - Saur
SN - 9783598440229
SN - 9781283403436
SN - 9783598218484
KW - Libraries Marketing Congresses
KW - Libraries Public relations Congresses
KW - Advertising Information services Congresses
KW - Public relations Information services Congresses
KW - Library planning Congresses
KW - Bibliography. Library science. Information resources
KW - Advertising
KW - Public relations
KW - Strategic planning Congresses
KW - Library administration Congresses
KW - Library statistics Congresses
KW - Libraries
KW - LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General
KW - Electronic books
KW - Konferenzschrift 2005 Oslo
KW - Konferenzschrift 2005 Bergen, Norwegen
KW - Bibliothek
KW - Strategisches Management
KW - Datenanalyse
KW - Marketing
KW - Bibliotheksverwaltung
KW - Dienstleistung
PY - 2006
N2 - Description based upon print version of record
N2 - Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture J. Eric DaviesStatistics and Strategy: Statistics and Performance Measurements as a Social Process / Ulla WimmerComparing libraries : from official statistics to effective strategies / Tord HøivikCyberspace and market place: library messages beyond the border / Myoung C.Wilson and Farideh TehraniQuality Standards / Louise Guillemette-Labory and Pierre MeunierUsing Customer Data for Improved Strategic Marketing Planning and Decisionmaking / Christie KoontzLibrary Statistics without Fear / Ellen Maleszewski and Michael Bailow HuangStatistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain) / Ignazio Latorre Zacarés and Milagros Ortells MontónDevelopment of Estonian public libraries during the last decade. (1994-2004) / Margit JõgiAudit for libraries... which one? / Marielle de MiribelCoordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century / Natalia GendinaLa bibliothèque municipale face aux fluctuations financières : l'impensé managérial dans les bibliothèques municipales des villes moyennes / Liman LatifaEvaluation of libraries : Experiences from applying a method for non-market valuation developed in economics / Svanhild AabøCustomers Value Research / Sue McKnightManagement and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art / Elena Roseras CarcedoMarketing to Diverse Populations / Kathleen ImhoffGetting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users / Diane GranfieldMarketing library services. A case study at University of Illinois at Urbana - Champaign USA / Yoo-Seong SongThe library as a part of cultural behavior: Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries / Bart VercruyssenEvaluating library services - best practice initiatives in Australian university libraries / Helen KingThe public library's attractiveness: A quantitative study / Claude PoissenotThe use of Electronic Information Services and information literacy: a Glasgow Caledonian University study / John CrawfordStatistical indicators on reading and literacy for the "Information Society" versus the ITU's "technisist" indices / Ksibi AhmedParameters and indicators for providers of electronic publications evaluation / Maria Luisa Alvite Diez and Blanca Rodriguez BravoPromoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future / Antonia Arahova and Sarantos KapidakisA new model for public library and information services evaluation: and integrated approach - SIADAP+B / Leonor Gaspar Pinto and Paula OchôaDeveloping a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology / Gillian Hallam and Helen PartridgeMeasuring and Mapping the Invisible: Alternative procedures to understand users' approaches to information in a university library / Gildas IllienLibraries Building Communities: the vital contribution of Victoria's public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network / Debra Rosenfeldt.
N2 - Frontmatter; Contents; Preface; Program; Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture; Statistics and Strategy: Statistics and Performance Measurement as a Social Process; Comparing libraries: from official statistics to effective strategies; Cyberspace and market place: library messages beyond the border; Quality Standards: Public libraries on the island of Montreal; "Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking"; Library statistics without Fear
N2 - Statistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain)Development of Estonian public libraries during the last decade. (1994-2004); Audit for libraries… which one?; Coordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century; La bibliothèque municipale face aux fluctuations financières : l'impensé managérial dans les bibliothèques municipales des villes moyennes
N2 - Evaluation of libraries: Experiences from applying a method for non-market valuation developed in economicsCustomers Value Research; Management and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art; Marketing to Diverse Populations; Getting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users.; Marketing library services. A case study at University of Illinois at Urbana - Champaign USA
N2 - The Library as a part of cultural behavior. Summary of a large scale survey to identify user trends and reading behavior in Flanders librariesEvaluating library services - best practice initiatives in Australian university libraries; The public library's attractiveness : A quantitative study; The use of Electronic Information Services and information literacy: a Glasgow Caledonian University study; Statistical indicators on reading and literacy for the "Information Society" versus the ITU's "technicist" indices; Parameters and indicators for providers of electronic publications evaluation
N2 - Promoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries FutureA new model for public library and information services evaluation: an integrated approach - SIADAP+B; Developing a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of; Measuring and Mapping the Invisible: Alternative procedures to understand users' approaches to information in a university library
N2 - Libraries Building Communities: the vital contribution of Victoria's public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network
BT - IFLA publications ; 120/121
CY - München
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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