TY - GEN
AU - Padveen, Corey
TI - Marketing to millennials for dummies
PB - Wiley
SN - 9781119369059
SN - 1119369053
KW - Young adult consumers ; Attitudes
KW - Generation Y ; Attitudes
KW - Target marketing
KW - Consumer behavior
KW - Electronic books
KW - Electronic books ; local
PY - [2017]
N2 - Date of publication from resource description page. - Description based on online resource; title from cover (Safari, viewed June 6, 2017)
BT - For dummies
CY - [Place of publication not identified]
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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