TY - GEN
AU - Press, Melea
TI - Developing a strong sustainability research program in marketing
SN - 1869-8182
KW - Consumer culture theory
KW - Critical marketing
KW - Increasing impact
KW - Marketing strategy
KW - Paradigm shift
KW - Research program
KW - Strong sustainability
KW - Aufsatz in Zeitschrift
PY - 2021
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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