TY - GEN
AU - Nhu Ty Nguyen
TI - The influence of celebrity endorsement on young Vietnamese consumers' purchasing intention
SN - 2288-4645
KW - Celebrity Endorsement
KW - Brand Perception
KW - Purchase Intention
KW - Multiple Endorsements
KW - Aufsatz in Zeitschrift
PY - 2021
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
Download citation