TY - GEN
AU - Schroeder, Jonathan E.
AU - Borgerson, Janet L.
AU - Wu, ZhiYan
TI - A Brand Culture Approach to Brand Literacy Consumer Co-Creation and Emerging Chinese Luxury Brands
PB - SSRN
PY - [2014]
N2 - Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 18, 2014 erstellt
BT - Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)
CY - [S.l.]
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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