TY -
GEN
AU - Aksehirli, Zeynep
AU - Bart, Yakov
AU - Chan, Kwong
AU - Pauwels, Koen
TI -
Break the wall
why and how to democratize digital in your business
PB - Emerald Publishing Limited
SN - 9781803821856
SN - 9781803821870
KW - Business enterprises Technological innovations
KW - Marketing Technological innovations
KW - Business & Economics ; Management
KW - Management & management techniques
PY - 2022
PY - , ©2023
N2 - Includes bibliographical references and index. - Print version record
BT - American Marketing Association
BT - Emerald insight
CY - Bingley, U.K.
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -