TY -
GEN
AU - Mahmoud, Ali B.
AU - Ball, Joan P.
AU - Rubin, Daniel
AU - Fuxman, Leonora
AU - Mohr, Iris
AU - Hack-Polay, Dieu
AU - Grigoriou, Nicholas
AU - Wakibi, Aziz
TI -
Pandemic pains to Instagram gains!
COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
SN - 1466-4445
KW - attitudes
KW - branding
KW - consumer behaviour
KW - fashion
KW - Instagram
KW - Social media marketing
KW - Sub-Saharan Africa
KW - technology-based generational differences
KW - Aufsatz in Zeitschrift
PY - 2022
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -