TY -
BOOK
AU - Packard, Vance Oakley
TI -
The hidden persuaders
ET - Reprinted
PB - Penguin Books
SN - 0140136703
KW - Advertising Psychological aspects
KW - Consumers Psychology
KW - Advertising, Political
KW - Propaganda
KW - Control (Psychology)
KW - USA
KW - Werbepsychologie
KW - Verbraucherverhalten
KW - Beeinflussung
KW - Werbung
PY - 1991
BT - Penguin books
BT - Penguin social sciences
CY - London [u.a.]
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -