TY - BOOK
AU - Zwerina, Klaus
TI - Discrete choice experiments in marketing use of priors in efficient choice designs and their application to individual preference measurement ; with 12 tables
PB - Physica-Verl.
SN - 3790810452
KW - a
KW - Consumers' preferences
KW - Choice (Economic theory)
KW - Hochschulschrift
KW - Verbraucherforschung
KW - Individualentscheidung
KW - Diskrete Entscheidung
KW - Experimentelle Versuchsforschung
PY - 1997
BT - Contributions to management science
CY - Heidelberg
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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