TY - BOOK
AU - Haywood, Roger
AU - Chartered Institute of Marketing
TI - Corporate reputation, the brand and the bottom line powerful proven communication strategies for maximizing value
ET - 3rd ed
PB - Kogan Page
SN - 0749444088
KW - Public relations
KW - Corporate image
KW - Organizational effectiveness
KW - Image
KW - Unternehmen
KW - Öffentlichkeitsarbeit
PY - 2005
N2 - Previous ed.: published as Manage your reputation. London: McGraw-Hill, 1994
CY - London [u.a.]
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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