TY - BOOK
AU - Doyle, Peter
TI - Value-based marketing marketing strategies for corporate growth and shareholder value
ET - 2. ed., [updated and expanded]
PB - Wiley
SN - 9780470773147
SN - 0470773146
KW - Marketingmanagement
KW - Shareholder Value
KW - Marketing Management
KW - Corporations Valuation
KW - Shareholder-Value-Analyse
KW - Marketing
PY - 2008
N2 - Previous ed.: 2000
CY - Chichester [u.a.]
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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