TY - BOOK
AU - Arens, William F.
AU - Arens, Christian
AU - Weigold, Michael F.
TI - Contemporary advertising and integrated marketing communications
ET - 14. ed., internat. student ed.
PB - McGraw-Hill/Irwin
SN - 0071318380
SN - 9780071318389
KW - Advertising
KW - Lehrbuch
KW - Werbung
PY - 2013
N2 - Previous ed.: 2011. - Includes bibliographical references and index
CY - New York, NY
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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