TY - BOOK

AU - Quinlan, Christina

AU - Babin, Barry J.

AU - Carr, Jon

AU - Griffin, Mitch

AU - Zikmund, William G.

AU - Babin, Barry

TI - Business research methods

ET - First edition

PB - Cengage Learning EMEA

SN - 1473704855

SN - 9781473704855

KW - Business Research Methodology

KW - Lehrbuch

KW - Wirtschaftswissenschaften

KW - Forschungsmethode

PY - [2015]

N2 - With bibliographical references, glossary and index

N2 - pt. 1. Introduction. Introducing business research -- Developing research skills -- Understanding research ethics -- Understanding research philosophy -- The role of theory -- pt. 2. Beginning the research process. The literature review -- Quantitative research: an introduction to measurement -- Qualitative research: an introduction -- Research methodology and design -- Understanding populations and sampling -- Writing the research proposal -- pt. 3. Data gathering. Fieldwork -- Using observation -- Using interviews and focus groups -- Surveys and questionnaires -- Attitude measurement -- pt. 4. Dealing with data. Managing data and introducing data analysis -- Analyzing qualitative data -- Analyzing quantitative data -- Completing and presenting the research.

CY - Hampshire

UR - http://slubdd.de/katalog?TN_libero_mab2

ER -