TY -
GEN
AU - Gabel, Sebastian
AU - Klapper, Daniel
AU - Lessmann, Stefan
TI -
One-to-One Marketing in Grocery Retailing
PB - Humboldt-Universität zu Berlin
KW - Marketing
KW - Retail trade
KW - Target Marketing
KW - Deep Learning
KW - Machine Learning
KW - Marktstrukturanalyse
KW - Produktwahlmodelle
KW - Multikategorie-Produktwahl
KW - Couponoptimierung
KW - Real-Time-Offer-Engines
KW - Recommender-Systeme
KW - Einzelhandel
KW - Big Data
KW - Kundenbindungsprogramme
KW - Prämien
KW - target marketing
KW - deep learning
KW - machine learning
KW - market structure analysis
KW - product choice model
KW - cross-category choice
KW - coupon optimization
KW - real-time offer engines
KW - recommender systems
KW - retailing
KW - big data
KW - loyalty programs
KW - loyalty program rewards
PY - 2019
CY - Berlin
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -