TY - GEN
AU - Heimers, Regine
AU - Theuvsen, Ludwig
AU - Rüger-Muck, Edith
AU - Fleuchaus, Ruth
TI - Customer Engagement in the German Wine Industry
PB - Niedersächsische Staats- und Universitätsbibliothek Göttingen
KW - Betrothal
KW - Wine industry
KW - customer engagement
KW - relationship marketing
KW - loyalty
KW - reward programs
KW - wine industry
PY - 2020
CY - Göttingen
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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