TY - GEN
AU - Franses, Philip Hans
TI - Chapter 18 Forecasting in Marketing
SN - 9780444513953
KW - forecasting
KW - marketing
KW - Koyck model
KW - Bass model
KW - attraction model
KW - unobserved heterogeneity
PY - 2006
N2 - With the advent of advanced data collection techniques, there is an increased interest in using econometric models to support decisions in marketing. Due to the sometimes specific nature of variables in marketing, the discipline uses econometric models that are rarely, if ever, used elsewhere. This chapter deals with techniques to derive forecasts from these models. Due to the intrinsic non-linear nature of these models, these techniques draw heavily on simulation techniques.
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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