TY - GEN

AU - Hruschka, Harald

AU - Lukanowicz, Martin

AU - Buchta, Christian

TI - Cross-category sales promotion effects

PB - Elsevier BV

SN - 0969-6989

KW - Marketing

PY - 1999

UR - http://slubdd.de/katalog?TN_libero_mab2

ER -

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